The European Tour is recognised as a world class sporting organisation and is responsible for over 100 elite Professional Golf Tournaments annually, spanning The European Tour, the European Senior Tour and the European Challenge Tour. Many of both the world’s most prestigious tournaments and best golfers form part of the Tour, creating an exciting showcase of professional sport for players, venues, sponsors and fans.
An impressive history of expansion sees The European Tour active today in all parts of the world, and also playing a leading role in The Ryder Cup, recognised as one of the world’s premier sporting events. Together with the global reach of the Tour’s television partner, European Tour Productions, being a member of the European Tour Properties network brings a wealth of opportunities to partner venues and visiting golfers to them.
Inaugurated in 1926 as a match between between Great Britain and America, The Ryder Cup is today one of those great sporting occasions which transcends sport and attracts media attention and interest from well beyond the game of golf. Recent Ryder Cups encompass up to 300,000 spectators and guests with live, delayed and highlights coverage broadcast to over 450 million homes in more than 100 countries.